Dian Dian Gaming Buddies

A new coaching and socializing platform for the E-sports game players was created for Tuwan Corporation.

The platform is an E-sport social product for Gen'z, allowing users to socialize with gaming friends who share similar interests.

UI & UX WORK

This is a collection of my previous work projects, including Genz's E-sports social and coaching platform, E-commerce web and active pages for marketing.

Personal responsibilities

Created standardised design guidelines to be used across three different products to ensure company brand consistency.
Responsible for the UI of Dian Dian Kai Hei gaming buddies, an E-sports coaching social media platform with over a million users.
Worked collaboratively within the digital team and ensured the platform successfully launched on app stores as scheduled.
Worked closely with project management to test usability, improve user experience, and design an app based on iterated lo-fi prototypes.
Supported the iOS/Android development team to implement desired interactions in the mobile app.

Context

The platform aims to create a common channel for Esports players to interact with each other through different games and improve their game skill in a relaxing way. The platform contains two ports to cater for two user groups.

01. Players

Targeted on the Gen-Z generation who are E-sport game regular players. They want to spending time, money and effort in the game to improve their skills. They see E-sporpt game as part of their life and really enjoy playing with like-minded people.

02. Coaches

Who are experienced E-sports players, usually at a high level of gaming skill in several popular games. Some of them have won national or global awards in E-sports competitions. They are eager to train or socialise with amateur gamers.

Design capability quiz dynamic webpages

This is a gamified design course matching quiz for HXSD to attract more students and simplify the course enrollment process.

HXSD is a Chinese design skills Bootcamp where provide professional courses for people with employment needs.

Personal responsibilities

Created a design capability quiz dynamic webpages for HXSD which was used as part of their marketing strategy.

1) Involved in the ideation of the concept and visualised the suitable design elements for marketing promotions.

2) Created the wireframes for the active pages for participants to have a more playful experience.

Achievements:

Within its first week, it generated over 20,000 leads through social media shares and no paid advertising. 8 students have already started classes and 16 students have paid their tuition fees after participated the quiz.

Context

The clients hoped to create a fun and sustainable virtuous circle to attract more students.

potential students to find their suitable design course through a series of interesting design-related questions. The fun character results page also let them be willing to share it on their social media, which will attract more leads.

Target users

01. College Students

College students who want to work in the design industry after graduation and strengthen skills before graduation. They are eager to improve their design software skill and learn about practical business projects and formal workflow before finding a job.

02. Practitioners

Design practitioners who have certain working experience and already identified their shortcomings during work time. They have clear learning goals and want to transfer from designer to other relevant roles. (e.g. product manager or UX designer.)

MÜHLE website

The German razor brand - MÜHLE planned to enter the Chinese market.

The new website keeps its consistency of branding style. It is a channel to show a wider group of people of MÜHLE brand history and culture.

Personal responsibilities

Designed website wireframes and user interfaces for German razor brand MÜHLE who were expanding into the Chinese market.

Convert clients’ requirements into design:

Requirments

01. A easy way to present various product categories for consumers.

02. " It's not just about selling products, it's also about telling the stories about brand culture."

03. Showing the distinction of the MÜHLE products. A clear way to demonstrate the selling points of products.

Some thoughts:

In my previous work, my main focus was to use visual elements to help clients send the message that their brand or platform wanted to convey to their users. But I still felt something is missing: the real voice of people beyond data, bigger than the commercial benefits and marketing strategies.

That is the reason why I decided to come to RCA to study service design. It gave me the chance to leave my computer and get close to the user. It allowed me to plan and oversee projects from conception to delivery and be involved in high-level decision-making. As a result, I now strive to combine creative and systematic approaches to design services that can create real positive change for users.